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Advertisers Policy/Rules

Adsforgambling policy on gambling advertising differs by country and region. As an advertiser, it is your responsibility to ensure compliance with all applicable local and national regulations. Adsforgambling reserves the right to refuse an ad or to make exceptions to the policy even if an ad complies with the guidelines.

Ads and keywords that are acceptable under one country's policy guidelines might not be acceptable under another. If you advertise in two or more countries, you will need to make any changes necessary to comply with all of the policy guidelines.

Gambling advertising is not allowed in: Argentina, Austria, Brazil, Chile, Colombia, Hong Kong India, Indonesia, Malaysia, Mexico, Middle East and North Africa region, New Zealand, Peru, Philippines, Singapore, Switzerland, Taiwan, Thailand, United States, Venezuela, Vietnam.

  • Online gambling advertisers must comply with all applicable legislation.
  • The gambling operator must comply with licensing or registration requirements in each market where their content is serving.
  • Sites must not accept or procure bets from residents of countries where online gambling is disallowed, such as the U.S or India for example.
  • Advertisers purchasing gambling-related keywords and advertising aggregated content for third-party gambling services (providing links to the websites) must agree to ensure that their partners comply with the policy set out above.

 Please See the country-specific requirements below and confirm that you meet those requirements.

Country

Licensing body and additional requirements

Australia

Gambling operators must be state licensed in Australia and may not target other markets.

Canada

Gambling operators must be physically located in Canada.  Targeting minors is not allowed. Advertisers must comply with applicable regulations and industry best practices, including responsible gaming messaging, non-deceptive description of odds of winning, and prize amounts.

Denmark

Gambling operators must be authorized by: Danish Gambling Authority

Finland

Gambling operators must be state licensed.

France

Gambling operators must be authorized by the Autorite de Regulation des Jeux en Ligne (ARJEL). Also content must not:

  • Encourage gambling addiction.
  • Raise expectations of a better lifestyle or other improvements.
  • Promote financial loans services.
  • Target an underage audience, redirect to sites dedicated to a young audience, or promote youth related sponsoring events.

Germany

Gambling operators must have a license to operate in market and a permission for advertising according to the German Advertising Directive (Werberichtlinie). Additionally, advertising for all types of permitted gambling offerings (limited to lotteries, sports and horse betting, as well as its brokering) must each comply with the German Advertising Directive (Werberichtlinie), as well as any other applicable legal requirements.

Italy

Gambling, sports betting, bingo and lottery sites must be authorized by the AAMS/AASA, and their license number must be prominently displayed on the landing page.

Netherlands

Approved lotteries must provide a license issued by either the Dutch Authority on Games of Chance (Kansspelautoriteit) or by a local municipality, whichever applies.

Norway

State licensed through the Norwegian Gaming and Foundation Authority.

Republic of Ireland

Online gambling advertisers must satisfy one of the following requirements: 

  • The gambling operator is registered as a bookmaker with Revenue Commissioners and provides a valid license number.
  • The gambling operator is registered in a jurisdiction approved by the Revenue Commissioners. These include: Gibraltar, the European Economic Area, and the "allow list" jurisdictions.

Spain

Operator must be licensed as appropriate for betting and specific games with the Ministerio de Hacienda y Administraciones Publicas

Sweden

State licensed through AB Svenska Spel (Svenska Spel) and AB Trav och Galopp 

United Kingdom

Online gambling advertisers must satisfy one of the following requirements: 

  • The gambling operator is licensed by the Gambling Commission.
  • The gambling operator is registered in a jurisdiction approved by the Gambling Commission. These include: Gibraltar, the European Economic Area, and the "allow list" jurisdictions.

What happens if I violate this policy?

Ad can be disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.

Domain can be disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with Adsforgambling until the problem is fixed.

Your account can be suspended: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running and we may no longer accept advertising from you.