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Publishers Policy/Rules

General Guidelines Regarding Media Placement.


All publishers are required to adhere to the following policies:

Adsforgambling offers a number of media formats. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:

Up to three media units may be displayed on each page.

No elements on the page may obscure any portion of the placements or redirect users to unwanted sites, modify browser settings, or otherwise adversely interfere with user navigation.

No placements on non-content-based pages.

Publisher is solely responsible for Publisher's Site(s).

As the registered Publisher, you will be held responsible for all Publisher's Site(s), irrespective of whether you actually own and/or operate them. Accordingly you will be solely responsible that the Publisher's Site(s) in such manner as to fully comply with all of the following requirements:

No material on any Publisher's Site(s) may infringe, violate, or misappropriate the copyrights, trademarks, privacy, publicity, trade secret, or other intellectual property, proprietary or other rights of any kind of any person or entity .

Each Publisher's Site discloses accurately and adequately to the full extent required by applicable laws (through a privacy policy or otherwise) how data is collected from visitors, used, and stored and for what purposes.
This includes data collected or used by placement of cookies or use of similar technology by Publisher or ad networks or any other parties associated with the operation of the indicate that any content is sponsored by Unruly or any of its affiliates.)

Publisher's Site(s) may not display or include any of the following types of prohibited content:

Violent content, racial intolerance or advocacy against any individual, group or organisation

Pornography, adult or mature content

Hacking/cracking content

Illicit drugs and drug paraphernalia

Excessive profanity

Facilitation or promotion of illegal file sharing

Sales or promotion of weapons or ammunition (e.g. firearms, fighting knives, stun guns)

Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Any method that artificially generates views or engagements, directly or indirectly, is strictly prohibited. Publisher shall not use, and shall not permit the use of, any mechanical, computerized, fraudulent, deceptive, or any other invalid or artificial means of increasing viewership, engagement, impressions, usage or any other measure of Internet traffic at any of Publisher's Site(s) (individually and collectively. Prohibited means and methods include, for example:

Bot(s), robot(s) malware, automated view- or engagement-generating tools or similar programs,

Third-party services that generate views or engagements through repeated manual clicks or automated means, such as paid-to-view or paid-to-surf services.

Placeholders or transparently-rendered placements (in contrast to fully visible placements able to attract organic user interaction).

Automated query tools, computer generated search requests, inappropriate link baiting or buzz baiting, or similar improper or disreputable search engine optimization services or similar purchases of traffic to pages displaying placements.

Auto-spawning of browsers, automatic redirecting of visitors, blind text links, misleading links, forced clicks (e.g., when a user is 'forced' to click because of a hijacked browser, or because a placement has been altered so that it is impossible to close without clicking it).

Toolbars, adware or similar applications that generate User Engagement by triggering pop-ups, redirecting users to unwanted Web sites, modifying browser settings, or otherwise interfering with user navigation.

Spam or other unsolicited and illegal emails or similar communications.

Inappropriate newsgroup, comments, microblog or similar postings.

Purchase of keywords in a manner that infringes trademark rights in order to drive traffic to pages displaying placements.

Publishers Must Abide by Additional Restrictions of Advertising Clients.


Non-compliance With Policies May Lead to Disqualification or Termination, etc.

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